Midea and Little Swan has also published a public notice as an important tool in planning, reorganization, suspended the two companies at the same time. Analysts believe that couples Midea completion of the reorganization of Little Swan, which means that by 2005, companies of the white house electrical equipment to the domestic industry, the basic layout of the form, the market of the future is the formation of Haier, Midea, several large huge as the strong market position Hengqiang model. With air conditioners, washing machines, refrigerators, white as the main products of the sector, despite the higher category, but in recent years to promote the benefits of corporate reorganization and integration, for which the concentration of the sector has continued to increase, has a similar color result, the TV industry dominated by a handful of business model.
Color TV with features such as the main product of black-power, after many years of competition in the market currently has a domestic Skyworth, Hisense, TCL, and six other companies formed to dominate the market situation. The activities form the washing machine on this platform to be integrated Little Swan, Midea Group, the layout of the white power sector has largely held, which means that the domestic market, some big battle between the giant white is still wild. Since 2005, the consolidation of the electricity sector on the white turbulent, especially in color television companies' cross to enter "white and integration of the sector came in two modes, the former principal Hisense Kelon, Sichuan Changhong and Meiling Huayi Electrical Appliance Holdings compression while the latter is particularly important in recent years, aesthetic Rongshida, Hualing, Little Swan, a series of acquisitions.
Currently, the giant from "home" results in the future of white power, Haier, Midea, Hisense, Gree is an important force will compete in the market. In the United States before 2004 are not refrigerators, washing machines and other industries through the acquisition of Chongqing, GM, Rongshida and other companies that could give these industries, while in 2008 the acquisition of the little swans, is padded to accelerate its industrial machine "short-board." Since 2008 following the acquisition of Midea Little Swan has non-core activities of the Little Swan was the type of surgical cleaning .
Since then, the U.S. electrical appliances will be a "beauty line" refrigerator Air conditioning become the platform business, and Little Swan a "beauty line" will be washing the deck. Current domestic industry washing machine is still "one superpower and many forces, the competitive environment, Haier a complete product line, extensive distribution network and strong brand advantage, the share of one third of the domestic market, is second in the district Brand Rongshida, Little Swan and Matsushita, the three companies is the market share of around 8%.
When Little Swan platform business in the United States for their washing machines to become "Beauty Line" is the share of washing machine market should close with a total of 20% of the market over the years, the formation of substantial challenges Haier CEO. Industry sources also pointed out that close integration with the local market to a temporary White, Haier, Midea, Hisense by a series of resources integration, will significantly enhance their power and, finally, from upstream raw materials, R & D resources downstream sharing distribution channels, the chain of industrial synergies gradual emergence.
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